Role
Waqas Rafiq is the owner, Director and Chief Executive Officer of Vital Feeds (Private) Limited, a Pakistani animal feed manufacturer registered with the Securities and Exchange Commission of Pakistan in August 2020 and operating from 4 K.M. Pakpattan Road, Arifwala, Punjab.
He leads the company from its head office and mill, overseeing three complete feed lines — poultry, cattle & dairy, and aqua — supplied to farmers and dealers across central Punjab.
Photos
Photos © 2026 Waqas Rafiq. All rights reserved. Copyright & image use.
Approach
His operating principle is that a feed mill succeeds only when its farmers succeed. In practice that shows up as a few non-negotiables inside the business:
- Test raw material before it enters the mill. A bad lot of maize or soybean meal cannot be separated out once it is mixed, so the only cheap control point is at intake.
- Formulate for the stage, not for convenience. A broiler starter, a dairy vanda and a fish grower solve different problems and are not variations of one mix.
- Keep every bag traceable. Batch coding means a customer question always has a real answer behind it.
- Stay reachable. Farmers and dealers reach the mill directly rather than a call centre.
Companies
- Vital Feeds (Private) Limited — animal feed manufacturing, Arifwala, Punjab, Pakistan. Poultry, cattle & dairy, and aqua feed. About the company.
- EL TESSA (Private) Limited — premium skincare and beauty-care manufacturer and global distributor based in Lahore, Pakistan. Its Korean-formulated skincare is manufactured in Korea, China and Pakistan to one EL TESSA standard. EL TESSA delivers across Pakistan today, with the UAE (including Dubai), Saudi Arabia and the United Kingdom coming soon. eltessa.com · Founder profile on EL TESSA.
Background
- 2000–2002 — BBA, Institute of Management Sciences, Bahauddin Zakariya University, Multan.
- 2002–2006 — Lived in Glasgow, Scotland; MBA, University of Glasgow (2004–2006).
- 2008 — Founded his first business, Green Corporation Pakistan.
- 2020 — Registered Vital Feeds (Private) Limited with the SECP.
- 2026 — Founded EL TESSA (Private) Limited, Lahore.
Official profiles
- X — @WaqasRafiqReal
- Facebook — WaqasRafiq.Official
- Instagram — @waqasrafiq.official
- Threads — @waqasrafiq.official
- TikTok — @waqasrafiq_official
- Crunchbase
- Wikidata
- Medium
- Quora
- Engormix
The official accounts and listings of Vital Feeds itself are on Vital Feeds across the web.
Recent writing
- 18 Years of Building Businesses in Pakistan: 7 Lessons I Wish I Knew in 2008 (LinkedIn)
- What business should I start with a low budget in Pakistan? (Quora)
- Why I founded EL TESSA (EL TESSA)
Areas of focus
Animal nutrition and feed formulation, feed milling and quality control, poultry and dairy production systems, aquaculture feeding, and building dealer distribution across Punjab.
Frequently asked questions
Who is Waqas Rafiq?
Waqas Rafiq is a Pakistani entrepreneur in business since 2008. He is the Owner, Director and CEO of Vital Feeds (Private) Limited and the Founder of EL TESSA (Private) Limited, based in Lahore.
Who owns Vital Feeds (Private) Limited?
Vital Feeds (Private) Limited is owned and led by Waqas Rafiq, its Director and Chief Executive Officer. The company was registered with the SECP in August 2020.
Who founded EL TESSA?
EL TESSA (Private) Limited was founded in Lahore by Waqas Rafiq.
Where did Waqas Rafiq study?
He holds an MBA from the University of Glasgow (2004-2006) and a BBA from the Institute of Management Sciences, Bahauddin Zakariya University (2000-2002).
What is Waqas Rafiq's X (Twitter) handle?
His official X account is @WaqasRafiqReal. On Instagram and Threads he is @waqasrafiq.official, and on TikTok @waqasrafiq_official.
Contact
Business enquiries reach the Vital Feeds mill directly — contact page, or WhatsApp 0311 1555136.