{"title":"Serums","description":"\u003cp\u003eConcentrated, high-performance treatments — the heart of the VITAL ritual.\u003c\/p\u003e","products":[{"product_id":"vitamin-c-serum","title":"VITAL Vitamin C Serum","description":"\u003cp\u003e\u003cem\u003eRadiance, distilled.\u003c\/em\u003e The VITAL Vitamin C Serum is a featherlight concentrate of skincare's most celebrated antioxidant, composed to awaken dull, tired skin into a state of quiet luminosity. With each morning application, tone appears more even, texture more refined, and the complexion carries that unmistakable lit-from-within clarity that never needs to announce itself.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVisibly brightens and revives a dull, fatigued complexion\u003c\/li\u003e\n\u003cli\u003eSoftens the appearance of dark spots and uneven tone\u003c\/li\u003e\n\u003cli\u003eA daily antioxidant veil against pollution and urban stress\u003c\/li\u003e\n\u003cli\u003eWeightless, fast-absorbing elegance beneath moisturizer or makeup\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eEach morning, press 3–4 drops into freshly cleansed skin. Follow with your moisturizer and sunscreen. Suited to all skin types. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41977346064459,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qUgoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo4YWdlbnRfdXBsb2FkLzE3ODQzNjEyMzQvaUVvZjF0R3NubS8xLXZpdGFtaW4tYy1zZXJ1bS5wbmc.png?v=1784361723"},{"product_id":"skin-lighting-night-repair-serum","title":"VITAL Night Repair Serum","description":"\u003cp\u003e\u003cem\u003eWhile the world sleeps, your skin transforms.\u003c\/em\u003e The VITAL Night Repair Serum works in concert with the skin's natural overnight renewal hours — the quiet window when true restoration happens. You wake to a complexion that looks rested, smoothed and subtly brighter, as though you have slept longer than you actually did.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSupports the skin's overnight renewal rhythm\u003c\/li\u003e\n\u003cli\u003eVisibly brightens and evens the look of tone by morning\u003c\/li\u003e\n\u003cli\u003eSmooths and refines texture for a soft, rested glow\u003c\/li\u003e\n\u003cli\u003eDeep nourishment without a trace of heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eEach evening, apply 3–4 drops to cleansed skin as the final step before your night cream. Let the night do the rest. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41977346162763,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qVQoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo7YWdlbnRfdXBsb2FkLzE3ODQzNjEzMTQvMFZob3c2VHBDZS8yLW5pZ2h0LXJlcGFpci1zZXJ1bS5wbmc.png?v=1784361728"},{"product_id":"acne-treatment-serum-2-salicylic-acid","title":"VITAL Acne Control Serum — 2% Salicylic Acid","description":"\u003cp\u003e\u003cem\u003eClarity, mastered.\u003c\/em\u003e A precision treatment built on \u003cstrong\u003e2% Salicylic Acid (BHA)\u003c\/strong\u003e — the oil-soluble exfoliant that travels deep into the pore itself, dissolving congestion at its source. The VITAL Acne Control Serum clears without cruelty: breakouts and blackheads visibly diminish, while skin keeps its comfort and calm.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHelps clear breakouts and visibly reduce blackheads\u003c\/li\u003e\n\u003cli\u003eDeep-cleans congested pores from within\u003c\/li\u003e\n\u003cli\u003eTames excess oil and midday shine\u003c\/li\u003e\n\u003cli\u003eRefines bumpy, uneven texture with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eEvenings, 3–4 times weekly: smooth a thin layer over cleansed skin, building up gradually. Avoid the eye area. Sunscreen is essential the morning after. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41977346359371,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qTwoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo1YWdlbnRfdXBsb2FkLzE3ODQzNjEzNDUvdnNQWjRWcm9QNS8zLWFjbmUtY29udHJvbC5wbmc.png?v=1784361750"},{"product_id":"the-pore-minimizer-serum","title":"VITAL Pore Minimizer Serum","description":"\u003cp\u003e\u003cem\u003eThe soft-focus finish, bottled.\u003c\/em\u003e The VITAL Pore Minimizer Serum refines what the eye notices first: visible pores and uneven texture. Skin is left velvet-matte, polished and quietly flawless — the perfected canvas that makes makeup optional rather than necessary.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVisibly tightens the appearance of enlarged pores\u003c\/li\u003e\n\u003cli\u003eRefines and smooths uneven skin texture\u003c\/li\u003e\n\u003cli\u003eBalances excess oil into a soft-matte finish\u003c\/li\u003e\n\u003cli\u003eCreates an immaculate base for makeup — or nothing at all\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eMorning and\/or evening, apply to cleansed skin with particular attention to the T-zone. Follow with moisturizer. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41977346392139,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qUQoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo3YWdlbnRfdXBsb2FkLzE3ODQzNjEzNzIva3lNVkhBZ2V3NS80LXBvcmUtbWluaW1pemVyLnBuZw.png?v=1784361757"},{"product_id":"the-luxe-whitening-serum","title":"VITAL Luxe Whitening Serum","description":"\u003cp\u003e\u003cem\u003eOur signature. Your glow.\u003c\/em\u003e The Luxe Whitening Serum is the crown of the VITAL collection — a rich yet fast-absorbing concentrate devoted to a luminous, porcelain-smooth, exquisitely even complexion. Dark spots, dullness and discoloration appear to fade; what remains is the kind of radiance people notice before they notice anything else.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVisibly brightens toward a luminous, even-toned complexion\u003c\/li\u003e\n\u003cli\u003eSoftens the appearance of dark spots and discoloration\u003c\/li\u003e\n\u003cli\u003eElevates clarity, smoothness and radiance with daily use\u003c\/li\u003e\n\u003cli\u003eA silken, fast-absorbing texture worthy of the flagship name\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eMorning and evening, press 3–4 drops into cleansed skin. In daylight hours, always seal your glow beneath sunscreen. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41978687782987,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qUQoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo3YWdlbnRfdXBsb2FkLzE3ODQzNjE0MDEvUWtmOXljNVM3TC81LWx1eGUtd2hpdGVuaW5nLnBuZw.png?v=1784361778"},{"product_id":"retinol-mushroom-serum","title":"VITAL Retinol + Mushroom Serum","description":"\u003cp\u003e\u003cem\u003eRenewal, perfected.\u003c\/em\u003e The intelligence of \u003cstrong\u003eRetinol\u003c\/strong\u003e — dermatology's most proven renewal ingredient — meets the soothing calm of \u003cstrong\u003eMushroom Extract\u003c\/strong\u003e. Fine lines appear smoothed, texture refined, tone renewed; and because the mushroom tempers the journey, skin stays comfortable throughout. Strength, without the sting.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVisibly smooths fine lines and early signs of aging\u003c\/li\u003e\n\u003cli\u003eRenews and refines the look of texture and tone\u003c\/li\u003e\n\u003cli\u003eMushroom extract calms and supports the skin barrier\u003c\/li\u003e\n\u003cli\u003eConsidered enough for retinol beginners\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eEvenings only, 2–3 times weekly on cleansed, dry skin. Follow with moisturizer; wear sunscreen the next morning. If pregnant or nursing, consult your physician first. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":41978687815755,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qUwoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo5YWdlbnRfdXBsb2FkLzE3ODQzNjE0Mzkvd25mdzNTYjBpMS82LXJldGlub2wtbXVzaHJvb20ucG5n.png?v=1784361782"},{"product_id":"glutathione-brightening-serum","title":"VITAL Glutathione Brightening Serum","description":"\u003cp\u003e\u003cem\u003eGlow, concentrated to its essence.\u003c\/em\u003e A featherlight serum composed around \u003cstrong\u003eGlutathione\u003c\/strong\u003e — the antioxidant whose brightening reputation precedes it. Tone appears progressively more even; dark spots and dullness seem to quietly retreat. Luminosity, administered drop by drop.\u003c\/p\u003e\u003ch4\u003eWhy it belongs in your ritual\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eVisibly brightens toward a more even complexion\u003c\/li\u003e\n\u003cli\u003eSoftens the appearance of dark spots and dullness\u003c\/li\u003e\n\u003cli\u003eWeightless — layers seamlessly with other serums\u003c\/li\u003e\n\u003cli\u003eDaily antioxidant support against environmental stress\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe ritual\u003c\/h4\u003e\u003cp\u003eMorning and\/or evening, press 3–4 drops into cleansed skin before moisturizer. Daily sunscreen preserves the result. 30ml.\u003c\/p\u003e","brand":"VITAL","offers":[{"title":"Default Title","offer_id":42912000245835,"sku":null,"price":1299.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/files\/EMXN1y8qVQoGdXBsb2FkEg55bGFiLXN0dW50LXNncBo7YWdlbnRfdXBsb2FkLzE3ODQzNjE1NjMvSVZ6bTd6WXZoai8xMi1nbHV0YXRoaW9uZS1zZXJ1bS5wbmc.png?v=1784361855"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/0788\/7179\/collections\/ChatGPT_Image_Dec_19_2025_09_36_16_PM.png?v=1784357562","url":"https:\/\/vitalpkofficial.com\/collections\/serums.oembed","provider":"VITAL PK OFFICIAL","version":"1.0","type":"link"}